Vinohradska, is a street I visit the most after the one I live in. There is a specific part of the street that has always fascinated me. A part at the tram stop Radostska. As it is a residential area, it seems to be very fitting that the amount and variety of shops and services on the block should be quite broad. This small quarter accommodates 9 different shops. In a separate building it could become a mini-mall. Such saturation of signboards of various sizes, style and colors lead to a great inconsistency of visual information and aesthetic view of the street. One can find some really old elements of signboards, some cheap design standing together with more contemporary and clean. As the shopping line had concurred the whole part of the street from one road to another, it would make sense to create a homogeneous design for the whole array of places.
It is known that the extensive amount of choice effects negatively to our will-power and causes stress. Therefore, making the visual information more consistent, can help to establish better citizen experience. I suggest either restore the elements of old design that are still present, for example the board: GARAZE, which is a sign for unexciting place, but visually responds to the aesthetics of 80-90s and can be reused for the rest of the shops. Another option is to destroy everything and make a clean and contemporary design and infrastructure that which will be comfortable for locals. Such renovation will be beneficial for the street view as Vinohradska is a long and lively street that starts in the center and is normally full of traffic. Thus the street is popular and the street is visible not only by those who live nearby.
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