For the content analysis I have chosen a Canadian rt magazine SAD. I realized that I don't know much about Canadian art scene and would like to have at least general impression on what is going on there. The magazine described as the one promoting for young emerging artists in different spheres. It can be assumed that the magazine will be highly illustrative and modern. I also expect the magazine to be liberal and has a high level of diversity in concern to represented individuals. I took an issue 24/2018 which consists 64 pages.
Visual content analysis
Pictures
All in all I have counted 75 pictures in the magazine.
Variables:
photos: 13 = 17.33%
paintings:7 = 9.33%
illustrations: 29 = 38.67%, of which 13 - typography elements = 17.33%, 3- logos = 4%
collages:16 = 21.33%
commercials:7=9.33%
People (13 pictures - 17.33% of all):
11 = 84.62% - Caucasian, 1 =7.69% -Asian, 1=7.69%- Black
Age: 25-35 - 100%
Age: 25-35 - 100%
Male: 3 = 23.08% of the whole
100% Caucasian
Female: 10 = 76.92%
8 - 80% Caucasian, 1 - 10% - Asian, 1 -10% - Black
Environment spaces (17 pictures - 22.67% of all)
Space: 3 - 17.65%
City Buildings: 10 - 58.82%
City nooks: 2 - 11.76%
Restaurant: 1- 5.88%
Nature:1- 5.88%
Objects (20 pictures - 26.67% of all)
House: 2 - 10%
Everyday objects: 6 - 30%
Printed materials: 9 - 45%
Wood: 2 - 10%
Telescope: 1 - 5%
Content:
Cultural
Art related
Social
Female audience oriented
The magazine turned out to be very artsy. It had surprisingly many illustrations and collages. There are also some examples of modern poetry. It's possible to assume that these types of media are trending in Canada now. There is some commercial, but it's mostly related to the art world. Several articles are devoted to space, not only in scientific understanding, but also popular, like astrology. That responds to the typical women magazine, as all of them have horoscope sections. The magazine is created and edited by women - young art professionals. Thus, it can be assumed that female art scene in Canada is quite developed.
Cultural
Art related
Social
Female audience oriented
The magazine turned out to be very artsy. It had surprisingly many illustrations and collages. There are also some examples of modern poetry. It's possible to assume that these types of media are trending in Canada now. There is some commercial, but it's mostly related to the art world. Several articles are devoted to space, not only in scientific understanding, but also popular, like astrology. That responds to the typical women magazine, as all of them have horoscope sections. The magazine is created and edited by women - young art professionals. Thus, it can be assumed that female art scene in Canada is quite developed.
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